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INSIGHT
The Headless Revolution in Retail
The Challenge
The client's monolithic e-commerce platform was slow, difficult to update, and provided a poor user experience on mobile devices. It hindered their ability to react quickly to market trends and integrate new marketing tools.
Our Solution
We migrated their entire storefront to a modern headless architecture. By decoupling the frontend from the backend, we achieved unparalleled performance and flexibility. We utilised a fast CDN for global content delivery and a powerful API layer to connect their Shopify Plus backend with a custom React-based frontend.
Results & Impact
- 200% increase in mobile conversion rates
- Page load speeds reduced by 70%
- Improved SEO rankings across all categories
- Launch time for new features reduced from weeks to days